About Frida

Frida Larios is an Ambassador for the International Indigenous Design Network [INDIGO] and a typo-graphic designer from El Salvador. She holds a Bachelors of Arts from University College Falmouth in England, and a Masters of Arts in Communication Design from Central Saint Martins College of Art & Design, University of the Arts London. While in London, the former Central American beach volleyball champion taught at the London College of Fashion and Camberwell College of Arts. She currently runs this online shop out of Washington D.C.

Larios is the creator of the multi award-winning New Maya Language picto-glyphs© series based on the logographic principles of ancient Maya hieroglyphs. She has given keynote conferences and solo exhibited her artworks and book at the Sign Design Awards gala ceremony in London, England; the Embassy of El Salvador in Paris; the Embassy of Mexico in Guatemala; the Museo para la Identidad Nacional in Tegucigalpa, Honduras; University College London, Canning House and the Embassy of El Salvador in London, England; and collectively exhibited at the University of Pretoria in Pretoria, South Africa; National Taiwan University of the Arts in Taipei, Taiwan; the Central Academy of Fine Arts Museum in Beijing, China; the Central de Diseño Matadero in Madrid, Spain and the Mall Galleries in London; among other venues in the USA, Europe and South America.

In 2013, Joya de Cerén archaeological site in El Salvador observed 20 years of having earned the UNESCO World Heritage Site seal. To celebrate this national achievement Larios was commissioned to redesign the exterior of the "Pompeii of the Americas" (the site's nickname) Museum with a New Maya Language picto-glyphs© painted narrative. In 2014, the first edition of her children’s book: The Village that was Buried by an Erupting Volcano written and illustrated by herself, was published by the Secretaría de Cultura de El Salvador.

Larios has been featured in BBC2, BBC Radio 4, Copa Airlines TV, The Daily Telegraph, Courrier International, TASCHEN, Thames & Hudson, among other media.